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Apple charging $999 for new computer stand

Written by on June 3, 2019

The audience was heard to be murmuring and booing when the price of the stand was announced during Apple’s developer conference.

Image:Apple’s computer stand will cost $999

It was a small mention during a show that confirmed in favour of three separate apps for music, podcasts and films and shows.

Image:Apple’s Mac Pro monitor costs $4,999

Costs for the Mac Pro itself start at $5,999 while the specialised monitors themselves begin at $4,999 – with a mount adapter costing $199 – running to a total of $12,196.

This would be £9,633 in a normal currency conversion, but Apple is known to usually charge the same in sterling as it does in dollars.

According to Apple, the Pro Stand is worth the cost because it “has an intricately engineered arm that perfectly counterbalances the display so it feels virtually weightless, allowing users to easily place it into position”.

The stand is height and tilt adjustable, and also lets the $4,999 monitor rotate into portrait mode.

Apple isn’t the only company looking to cater to computer users with portrait monitors, following back in April.

Samsung’s Sero was set to retail in Korea for 18.9 million won or £1,200.

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